Meet Cary Wing, EdD, FACSM



Cary Wing is a visionary and leader with strong networking capabilities to unite the fitness and healthcare industries. Read on...

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Uniting Fitness with Healthcare


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At the current time, Dr. Wing is not posting blog entries. However, please contact her directly if you would like to connect or need information. Thank you.


Social Media Tip of the Week #2: Don't Do What I Did!

In my excitement last week to launch my new series of blog posts on social media I committed one of social media's deadly sins. I didn't check the shortened link posted on Twitter and LinkedIn to confirm that it actually led everyone directly to my blog. Fortunately colleagues notified me immediately and I was able to correct the problem.

So this sets the scene for the next Tip of the Week and the use of links in social media: be knowledgeable when creating your own links and be aware of links you receive.

1) Links you create.

You can shorten and share links. Use the URL shortening service to reduce the size of links. Bitly is popular on sites such as Twitter as it allows users to adhere to the 140-character challenge. The bitly website also provides tools to view statistics related to users that click on links you have created. In addition, Bitly Enterprise is a sharing platform to allow a business to manage multiple social media accounts. And, remember, once a link is created click on it yourself and confirm that it takes you where you want your reader to go!

2)  Links sent by others.

When you receive a tweet or review a post on Facebook with a link, check out the link (click on it) before you share and retweet or repost. You want to make sure the link works and you also want to make sure the content is suitable for your members, colleagues, and others.

Social_media : social media network concept on the blackboard Stock Photo

Do you have a "socially" fit health and fitness center? “How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” Seth Godin, Author and Marketer.

Tell me, Dr. Cary Wing, your thoughts on social media. What platforms are you using? Do you have any specific questions you would like me to address in future posts? How is Facebook working for your health club?



Social Media in Health and Fitness Clubs: Tip of the Week #1 Learn the Platforms and Get Started!

Yes, it's been a while since I posted a blog but that all changes today. However, I am going to change the focus of the information I share. The good news is I will continue to use my knowledge of the fitness industry to help you, but I will now incorporate information on social media platforms and how social media can help you grow your health and fitness clubs.

My career has taken several twists and turns the last two years and many new doors have opened for me. One of them is learning more and more about the power of social media. I am now helping others use several platforms and, beginning today and every Friday, I will share with my colleagues a Social Media Tip of the Week. One thing I have learned is that much of the information that is currently out there regarding social media is too complicated and overwhelming for most of you--and for me too. So I am going to keep it simple!

My first post today is a short teaser--much like a tweet--to grab your interest.

Social Media Tip of the Week #1: Learn the platforms and get started!

Social_media : social media and connected words on tablet-pc with fingers touching screen Stock PhotoSocial media is here to stay so get started. You--and your health/fitness club--need to get onboard if you have not done so already. The goal of Tip of the Week is to share basic facts about social media and to alleviate any fear you might have to embrace the technology. Getting started is the most difficult first step as the platforms are constantly changing, new ones are being added, and the technology is complicated to many of you.

For the most part there are three prominent social media applications: Facebook, Twitter, and LinkedIn, with Pinterest rapidly gaining ground. There are many other types of social media, but as you will see in future tips there is overlap among the groups. You want to concentrate on social media platforms that will provide the best return on investment for your club. On every social media network you use, you first need to create a proper platform and an audience who will want to read your club’s content or engage in your programs and services. Keep in mind, however, that this is a quickly changing industry. Stay informed and monitor new applications regularly. 

“If your business is not on the Internet, then your business will be out of business.”  Bill Gates, Founder of Microsoft

Tell me, Dr. Cary Wing, your thoughts on social media. What platforms are you using? Do you have any specific questions you would like me to address in future posts? How is Facebook working for your health club?